EBITA stands for "earnings before interest, taxes and amortization."   It is a financial measure used to assess a company's profitability and operating performance after excluding non-operating expenses such as interest on debt, income taxes and amortization of intangible assets. EBITA represents the income generated by a company's core business operations before considering the impact of financing and non-cash accounting items. It provides valuable insight into a company's fundamental strengths and operating efficiency, making it an important tool for investors, analysts and management to evaluate business performance and make informed decisions.